Customer and Market Focus
Put the customer at the core of every decision. Play fosters empathy and creative problem-solving, enabling teams to understand customer needs and craft strategies that deliver exceptional value.
Get more details on this program!
Building Customer Centricity
Our Lego simulation lets you put the customer at the heart of every decision and action. Play facilitates empathy and creative problem-solving, helping teams better understand customer needs and develop strategies that deliver exceptional value and experiences.
Orient teams around customer needs
Focus energies on building for these needs
Explore customer context using Jobs-to-be-done
Use storytelling to make customers come alive
Skills you'll walk away with
Customer orientation
Storytelling
Context exploration
Goal Alignment
Visualization
CXOs & Founders
Looking to plan & communicate long-term or short-term strategy.
SBU Heads
Looking to drive strategic innovation and problem-solving within their teams.
Country Heads
Looking to build greater awareness of their specific context and constraints.
Product Leaders
Wanting to integrate business thinking into their product planning processes.
LEGO bricks are inherently modular, allowing participants to easily assemble and reassemble structures. This helps in analysis & synthesis of solutions.
Infinite
Modularity
Creative
Expression
LEGO provides a medium for creative expression that's quick and encourages imaginative storytelling around solutions.
Participants can use bricks to symbolize ideas, processes, or structures, which aids in abstract thinking and conceptualization.
Abstract
Thinking
Problem
Solving
LEGO builds problem-solving and critical thinking skills as participants identify issues and create solutions during the building process.
Participants learn to see the bigger picture & understand how different parts interact within a system.
Systems
Thinking
Cognitive
Flexibility
LEGO fosters cognitive flexibility, helping participants adapt their thinking and approach when encountering new information or changing circumstances.
01
User Persona & Empathy
Use LEGO to build user personas, giving form to different customer types. This helps teams understand and empathize with customers, ensuring strategies meet each persona’s specific needs.
02
Visualizing customer journeys
LEGO-based simulations can help leaders map and visualize the customer journey, identifying key touchpoints and areas for improvement to better meet customer expectations.
03
Mapping stakeholder relationships
LEGO models represent stakeholders in the customer journey, helping leaders identify key influencers and decision-makers. This aids in understanding their impact and how to engage them effectively.
04
Jobs-to-be-done
LEGO play helps leaders visualize the “jobs” customers aim to accomplish with products or services. This hands-on method guides teams to deliver solutions that meet core customer needs.
05
Human centered thinking
LEGO-based play encourages a human-centered design approach, putting the customer at the heart of problem-solving. Teams build and test prototypes, refining ideas to better serve users.
06
Building a culture
LEGO play helps leaders model and reinforce values that support a customer-centric culture, ensuring the organization is committed to putting the customer first in every decision.
Enjoyed the day today with the teams building aircraft quickly with the support of ProductivePlay team. Thank you for the nice session we had!
Hartmut Fitchner
Solution architect, Airbus
It was really great. We tried to understand the requirement and then it was a team workshop. As a team breakout, it was very successful. Well done.
Wiem Ghodbane
Agile Product Manager, Airbus
What Productive Play did was a fantastic way of blending creativity and collaboration in a fun way.
Raj Kuttalam
Director, APAC Ops, Lenovo
Team Productive Play helped building collaborative teams for us.The teams learnt to work together in a non-threatening and equalizing environment.
Amanpreet Kaur
HR Business Leader, Lenovo
Equip leaders to anticipate challenges, identify opportunities, and make informed decisions. Play fosters creativity and broad perspectives, enabling critical and strategic thinking in collaboration.
Empower leaders to drive transformation and guide change. Play fosters adaptability and creativity, helping leaders navigate complexities and design sustainable change strategies.
Play fosters a safe space for open dialogue, enabling teams to understand diverse perspectives and build an inclusive culture that leverages the strengths of all talents.
