Customer and Market Focus
Gain strategic insights by modelling competitive interactions and anticipating rival actions. Play simulates market scenarios, helping teams explore strategies and make informed decisions.
Get more details on this program!

Game theory based market analysis
Use Lego simulations to gain strategic insights by modelling competitive interactions and anticipating rival actions. Play enhances this approach by simulating market scenarios, helping teams explore various strategies and make informed decisions in a competitive landscape.
Model customer and competitive context
Explore competitive reactions and counter moves
Play around with various scenarios and analyze impact
Look at the whole picture around your proposed solution
Skills you'll walk away with
Problem solving
Critical analysis
Game theory
Market analysis
Competitive strategy
CXOs & Founders
Looking to plan & communicate long-term or short-term strategy.
SBU Heads
Looking to drive strategic innovation and problem-solving within their teams.
Country Heads
Looking to build greater awareness of their specific context and constraints.
Product Leaders
Wanting to integrate business thinking into their product planning processes.
LEGO bricks are inherently modular, allowing participants to easily assemble and reassemble structures. This helps in analysis & synthesis of solutions.
Infinite
Modularity
Creative
Expression
LEGO provides a medium for creative expression that's quick and encourages imaginative storytelling around solutions.
Participants can use bricks to symbolize ideas, processes, or structures, which aids in abstract thinking and conceptualization.
Abstract
Thinking
Problem
Solving
LEGO builds problem-solving and critical thinking skills as participants identify issues and create solutions during the building process.
Participants learn to see the bigger picture & understand how different parts interact within a system.
Systems
Thinking
Cognitive
Flexibility
LEGO fosters cognitive flexibility, helping participants adapt their thinking and approach when encountering new information or changing circumstances.
01
Competitive dynamics
LEGO-based play lets leaders model market players and their competitive interactions, visualizing dynamics and helping anticipate moves and counter-moves in the marketplace.
02
Nash equilibrium
Using LEGO, participants can build scenarios where no player gains by changing only their strategy, illustrating Nash Equilibrium, where all players maintain stable strategies without unilateral benefit.
03
Payoff matrix
LEGO models can represent the potential outcomes of competitors’ strategic decisions. This hands-on approach helps leaders visualize and calculate potential gains or losses, enabling informed decisions.
04
Moves vs countermoves
LEGO play lets leaders experiment with strategic moves like threats, promises, or commitments in a simulated setting. This helps them understand the impact of various strategies on competitors and the market.
05
Risk vs reward analysis
Using LEGO to model risk and reward scenarios, leaders can assess the impact of strategic choices. This approach helps balance risk and reward, making it easier to identify optimal strategies.
06
Modeling scenarios
LEGO-based play allow leaders to explore market scenarios, including disruptions and competitor responses, helping craft resilient, adaptable strategies for various market conditions.
Enjoyed the day today with the teams building aircraft quickly with the support of ProductivePlay team. Thank you for the nice session we had!
Hartmut Fitchner
Solution architect, Airbus
It was really great. We tried to understand the requirement and then it was a team workshop. As a team breakout, it was very successful. Well done.
Wiem Ghodbane
Agile Product Manager, Airbus
What Productive Play did was a fantastic way of blending creativity and collaboration in a fun way.
Raj Kuttalam
Director, APAC Ops, Lenovo
Team Productive Play helped building collaborative teams for us.The teams learnt to work together in a non-threatening and equalizing environment.
Amanpreet Kaur
HR Business Leader, Lenovo
Equip leaders to anticipate challenges, identify opportunities, and make informed decisions. Play fosters creativity and broad perspectives, enabling critical and strategic thinking in collaboration.
Empower leaders to drive transformation and guide change. Play fosters adaptability and creativity, helping leaders navigate complexities and design sustainable change strategies.
Play fosters a safe space for open dialogue, enabling teams to understand diverse perspectives and build an inclusive culture that leverages the strengths of all talents.